Michelle Anton, blogger for WomenEntrepreneur.com, has awesome taste in greeting cards!

Entrepreneurs Flourish In Austin, Texas

written by Michelle Anton

When I told my daughter that Austin must be doing something right, she said, “Austin Powers?” Once I stopped laughing I was able to share stories about a few new business owners I met in Austin, Texas, and how they possessed a refreshing burst of enthusiasm that I wanted to bring back to Los Angeles.

The first entrepreneur I met when I arrived was Penny of PennysPastries.com. She sells the tastiest chocolate chip cookie mix on the planet from her website. With flavors such as Chocolate Chip Indulgence, Peanut Butter Obsession, Black Magic and Chocolate-Chocolate Cherry, you’ll undoubtedly find something to delight your palette

And I would be remiss if I didn’t send a shout out to one of the entrepreneurs I met when I was leaving. Sue Rostvold of VerySuperCool.com gave me a box of greeting cards. (Yes! They really are cool.) Her tagline for VerySuperCool.com is “Green greeting cards with soul, because every dog has a story.” My friends fell in love with these adorable cards the moment they laid eyes on them. The heart-warming picture as well as the sayings inside each card makes them memorable.

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Verysupercool cards are prominently featured in the premiere issue of Stationery Trends Magazine, a hip, new trade publication that focuses on greeting cards, gifts, and all things stationery!

Stationery Trends Magazine will be making it’s big debut at the National Stationery Show next week and we’re so excited to be a part of it! Shades of Green, written by editor Sarah Schwartz, focuses on a topic that retailers across the country are yearning to learn more about; green stationery and gifts.

Read entire article below

Shades of Green
Eco-consciousness makes a big splash in stationery.
What role will it play in your store?

By Sarah Schwartz/Editor

These days, it’s impossible to be unaware of what’s become known as the green movement. From cleaning products to cars, consumers are reexamining both what they use and leave behind. It’s easy to wonder, is this another feel-good, election-year trend — or an enduring lifestyle?

“There is no question in my mind that ‘green’ is more than a new buzz word or passing trend,” said Sue Rostvold, founder and owner of Verysupercool. “While it’s on the tipping point of the mainstream right now, I feel people are slowly becoming aware of the wider implications of their actions. As long as we’re still dependent on non-renewable energy sources, there’s no reason a green lifestyle should not be enduring.”

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Starting tomorrow, Verysupercool greeting cards will be available at Ten Thousand Villages in order to help raise funds for local dog organizations. As if they don’t do enough already, this cool store located at 1317 South Congress, has decided to support local non-profits by hosting Benefit Shopping Nights!

Bark for Peace! is sponsoring this great event and your dog will enjoy free samples of their tasty vegan, organic treats that you can eat with your dog! Verysupercool is proud to be included and we hope that lots of Austin dog lovers will come by and shop for fair trade and sustainable goods, see details below:

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Thank you Green Printer for ranking Verysupercool #1! We really appreciate being appreciated!

Seven Ways Business is Green-ing Our World: One paper product at a time

The big names cannot help but pump out more sustainable paper products on an almost weekly basis. From biology college textbooks gone green to carbon friendly greeting cards, we’ve rounded up the top seven green papier goods that caught our eye.

1. Verysupercool (yes, that is their real and uber-funky name) teams with CarbonFund.org to create the Greenest Little Greeting Card in Texas. So, even while the mythical paperless office lures us with its green goodness, we still use and love our paper - printed on both sides, thankyouverymuch.

Read the entire article and see the other 6 products listed!

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Bonkers, one of our most popular cards, is now larger than life at the Whole Foods Market flagship store!

We are so excited to unveil our new Verysupercool display, which has Bonkers keeping a watch over the freshly groomed and recently expanded pet aisle. Whole Foods has done an amazing job of repackaging the entire store, and now they have more local products than ever! Since we use renewable energy, plant trees, buy carbon offsets, AND use only 100% post consumer waste paper our green greeting cards really fit in with their Whole Philosophy.

My husband and I moved to Austin in the late seventies and we both remember shopping at Safer Way, the pre-Whole Foods store, back when it was in an old house.

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