Eco – Friendly Merchandise Issue Features Verysupercool

March 1, 2008 – Greetings etc. features Verysupercool cards in their Eco-Friendly Merchandise issue, their greenest publication to date. Kathy Krassner, Editor-in-Chief, talks about the Green Scene and how “being green can also help your business stay in the black!”

The Card Market segment of the magazine showcased “Green” cards to facilitate retailers who have environmentally conscious consumers. Greeting cards are an inexpensive way for retailers, especially those who are new to the green market, to start carrying green products in their store.

A quote from Shakespeare is printed inside this “Heidi” card ($3.50) from Verysupercool Greeting Cards which uses 100% post consumer waste paper. An eco audit on the companies website shows all the natural resources that were saved as a result.

OUR PAPER ECO-AUDIT
We keep track of how much paper we use and what valuable resources are being saved. Please see our eco-audit below to see how Verysupercool is helping the environment!

Eco-Audit Details: Verysupercool prints on both NEW LEAF Everest and MOHAWK Options, 100# cover stock made from 100% post-consumer waste . By using these environmental papers for our greeting cards and envelopes, Verysupercool has saved the following resources. (see document above) Calculated based on research done by Environmental Defense and other members of the Paper Task Force.

NOTE: Verysupercool chose New Leaf Everest and Mohawk Options because of the high quality and rich feel of their recycled papers as well as their environmental policies and practices.