Corporate Social Responsibility: Press Release

(Released from via The Corporate Social Responsibility Newswire)

Greetings etc. Magazine’s Eco-Edition Showcases Verysupercool’s Greeting Cards Made Greener with

(CSRwire) AUSTIN, TX – May 7, 2008 – In partnership with, Verysupercool announced today the success of its green greeting cards, which were featured in the March/April edition of Greeting etc., a prominent stationery trade magazine. In Greeting etc’s comprehensive Eco-Friendly issue to date, Verysupercool was one of only two featured greeting card companies that use exclusively 100% post-consumer waste paper. In addition to being made from recycled materials, Verysupercool’s greeting cards are now even greener through the offset of carbon emissions with

By joining’s Small CarbonFree(TM) Business program, Verysupercool is offsetting the CO2 emitted from the energy it takes to run the business and ship greeting cards across the nation.

Verysupercool’s support of’s renewable energy, energy efficiency and reforestation projects demonstrates another way in which the company minimizes its climate impact.

“We are glad to see Greetings etc. begin to take notice of green and sustainable companies that are making a difference. As much as we love being different, we don’t want to be a minority,”{ said Sue Rostvold, Founder of Verysupercool. “In fact, my hope is that in the future, the majority of greeting cards will not only be printed on 100% post-consumer recycled paper, but also be more carbon-conscious.”

“Our affiliation with seemed like a natural extension of our mission. We are excited by the work that is doing and are proud to be a part of it,” said Rostvold. “We feel it’s important to raise awareness and show other businesses and individuals how easy it is to make our planet healthier for everyone!”

“Verysupercool uses only recycled materials and on top of that, they’re zeroing-out their carbon footprint. Their experience with Greetings etc. shows that the media recognize these kinds of efforts,” said Eric Carlson, Executive Director of “We’re pleased to help make Verysupercool greeting cards even more sustainable.”

Verysupercool greeting cards are available in more than 100 stores nationwide and over 25 stores in the Austin area. Additionally, it is the greenest card choice currently available in the Landmark Whole Foods Market in Austin, Texas.

About Verysupercool
Based in Austin, Texas, Verysupercool is a greeting card company that loves animals and cares about the environment. From its inception in 2005, Verysupercool has printed its unique line of dog themed cards on 100% post-consumer waste paper. Founded by Sue Rostvold and Allan Little, the company is focused on capturing the soulful gaze and personality of each dog and sharing their story.

“Green greeting cards with soul, because every dog has a story.”

About is one of the country’s leading carbon reduction and offset organizations, making it easy and affordable for individuals, businesses and organizations to reduce their climate impact. Carbon offsets enable individuals and businesses to reduce carbon dioxide emissions they are responsible for in their everyday lives by supporting high-quality verified renewable energy, energy efficiency and reforestation projects. works with over 600 corporate and non-profit partners including Discovery, Allstate, Volkswagen, Dell, Orbitz, Environmental Defense, and Lancôme.

For more information please contact:

Russell Simon, Communications Manager

Sue Rostvold, Founder
For more CSR news and information from this organization:

Corporate Social Responsibility Profile for

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