Verysupercool Announces Holiday Collection


Each card features an Austin dog’s rescue story

AUSTIN, TX – December 21, 2007 – Verysupercool today announced the company’s first line of holiday greeting cards – Hazel’s Holiday Hounds. Each card features a local Austin dog that has been rescued along with a playful holiday greeting. After the success of the Bonkers and Buddies collection, Verysupercool decided to keep the tradition of telling each dog’s story on the back of the card, which helps to educate and create awareness for various rescue groups.

This limited holiday edition is named in honor of a senior named Hazel, a 14 year-old Dachshund with a sweet snowy muzzle. Along with her pet passions and pet peeves, the back of Hazel’s card tells her personal rescue story, which is also available to read online at

The outside of Hazel’s card says “Hazel’s Holiday Wish,” inside: “May your holidays be filled with sweet dogs and fuzzy kisses! Happy Holidays to you and yours!”

“Hazel’s Holiday Hounds is much more than just a line of Christmas cards, it’s a fun way to create awareness about all these wonderful nonprofit rescue organizations. These groups rely on donations in order to pay for medical expenses and sustain these dogs until they each find their forever family.” says Sue Rostvold of Verysupercool. “All of the dogs we photograph have a happy ending story, so it makes perfect sense to include that on the back of each card.”

Some of the other dogs in the collection include: Clifford, a 3 year old black Labrador Retriever (adopted through Town Lake Animal Center, now a Texas Hearing and Service dog), Cassidy; a 2 year old, three-legged Rottweiller (adopted through the joint efforts of Rottilove Rescue and Lap Dog Rescue, now a Therapy Dog); Alvin, a 1 year old Dachshund (adopted through Central Texas Dachshund Rescue); Mozart, a 5 month old Standard Poodle (adopted through P.A.W.S. of Austin); Shelby, a 9 year-old Australian Shepherd (adopted through Australian Shepherd Rescue, now a Therapy Dog); Rebound, a 16 week-old Boston Terrier (adopted through Kinky’s Utopia Rescue Ranch); Joey, a 3 year-old Italian Greyhound (adopted through Italian Greyhound Club of America Rescue); and Bouncer, a 5 month-old Basset Hound (originally from Town Lake Animal Center, then adopted through Helping Hands Basset Rescue).

Verysupercool greeting cards are available in over 100 stores nationwide. – Hazel’s Holiday Hounds collection is only available for a limited time at the following Austin locations. (NOTE: All cards are also available at the Verysupercool online store.)

Casa De Luz
Just for Pets
Keep Austin Bizarre
Lofty Dog
Urban Living
Whole Foods Market – central
Whole Foods Market – north

About Verysupercool
Based in Austin, Texas, Verysupercool is a greeting card company that loves animals and cares about the environment. Begun by Sue Rostvold and Allan Little, the company is focused on capturing the soulful gaze and personality of each dog and sharing their story. They use only 100% post consumer recycled paper for their cards and envelopes.

“green greeting cards with soul, because every dog has a story”


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